If you actually visit our blog instead of using an RSS feeder to view it, you may have noticed a change in the look of our blog. I hope you like it better now. This will allow you to look up specific categories as well as allow us to make the pictures bigger. In keeping with the new idea I thought that an explanation post would be appropriate.
Have you ever wondered, “What on earth is their logo?” Most of you probably thought it was just a neat set of lines. Well you are kinda right and it may have started out that way but here is the real story.
We need to start out by saying that I greatly admire the work of many photographers, however my favorite of all time is Ansel Adams. Now, everyone has probably seen some picture that he took but do you own his books? Okay some of you may own his picture books but what about the ones that he wrote on photography and the camera? I am the proud owner of THOSE books. In fact when I was in high school I even tried to copy his work (you can decide if my attempt created a successful image):

(Ansel’s is obviously the one on the left)
This love of photography carried over to college and when I got there I chose to be a photography minor. With that minor we had to take many classes about a wide variety of cameras and also develop our own black and white pictures. I then understood why Ansel Adams was so great. Yeah anyone can take a b&w picture of a mountain or flower, right? Well not only did Adams use a much more complicated camera, he also developed and printed his own pictures to get the perfect contrast. Adams used a large format camera. This allows the user to tilt, rotate or shift the lens plane or the film plane in many directions to get the shot. I will leave it at that so I don’t lose you but just take my word for it, it’s complicated (and don’t pull the wrong lever because that releases the lens and they break easily, whoops). So if you are not familiar with Adams or the large format camera here is a picture reference for you.

So what does all this have to do with our logo? Well look at a large format camera right next to our logo, do you see it now?

Yup, based on a large format camera (and inspiration from the light graphics at a Mannheim Steamroller concert) we came up with our logo!
Leave a comment and tell us what you thought it was when you first saw it.
Have a great Monday!
#Michael